Marketing Channel Functions

A distribution channel moves goods from producers to consumers. It fills the main time, place and possession gaps that separate goods and services from those who would use them. Members of the marketing channel perform many key functions. Some help to complete transactions

Information

Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and facilitating exchange.

Promotion

Developing and spreading persuasive communications about an offer.

Matching

Shaping and fitting the offer to the buyer’s needs, including such activities as manufacturing, grading, assembling and packaging.

Negotiations

Reaching an agreement on price and other terms of die offer, so that ownership or possession can be transferred.