Market Skimming Pricing
Market-skimming pricing is setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.
Market Penetration Pricing
Market-penetration pricing is setting a low price first a new product in order to attract large numbers of buyers and a large market share.
Product Line Pricing
Product line pricing is setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitor’s prices.
Optional Product Pricing
Optional -product pricing is the pricing of optional or accessory products along with a main product.
Captive Product Pricing
Captive -product pricing is setting a price for products that must be used along with a main produce, such an blade and for a razor and film for a camera.
Two Part Pricing
Two-part pricing is a strategy for pricing services in -which price is broken into a fixed fee plus a variable usage rate.
Product Bundle Pricing
Product-bundle pricing is combining several products and offering the bundle at a reduced price.
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