Product Attributes
Developing a product involves defining the benefits that the product will offer. These benefits are communicated and delivered by tangible product attributes, such as quality, features and design.
Product quality
The. ability of a product to perform its functions; it includes the product’s overall durability, reliability, precision, ease of operation and repair, and other valued attributes.
product features
Features are a competitive tool for differentiating the company’s product from competitors’ products. Being the first producer to introduce a needed and valued new feature is one of the most effective ways to compete.
product design
Design is a broader concept than style. Style simply describes the appearance of a product. A sensational style may grab attention, but it does not necessarily make the product perform better. In some cases, it might even result in worse performance.
Brand
A name, term, sign, symbol or design, or a combination of these used to identify the goods or services of one seller or group of sellers and to differentiate them from chose of competitors.
packaging
The activities of designing and producing the container or wrapper for a product. Packaging performs a vital function for most products. It protects goods from being damaged before you buy them, helps keep, for example, foodstuffs hygienic and fresh, and is often necessary for labelling and information reasons.
labelling
Labels may range from simple tags attached to products to complex graphics that
are part of the package. They perform several functions. At the very least, the
label identifies the product or brand.
Product support
Customer service is another element of product strategy, A company’s offer to the marketplace usually includes some services, which can be a minor or a major part of the total offer.